Introduction: A New Era of Electric Drive Systems
Rimac Technology is on the cusp of a transformative surge in its production capabilities. The Croatian innovator is preparing to deliver tens of thousands of electric drive systems annually for automotive titans BMW and Ceer, the pioneering electric vehicle manufacturer in Saudi Arabia. This partnership signifies a pivotal moment in the electric vehicle landscape, promising a bright future for sustainable mobility.
Forging New Paths: Collaboration with Ceer
In this collaboration, Rimac will supply Ceer with cutting-edge electric powertrains, crafted meticulously at its automated production facility in Jankomir, Zagreb. Ceer, supported by Hon Hai Precision (Foxconn) and the Public Investment Fund (PIF) of Saudi Arabia, aims to disrupt the electric vehicle (EV) market in the MENA (Middle East and North Africa) region. This ambitious venture seeks to create a domestic EV brand that meets the needs of an evolving automotive market.
Expertise at Play: Insights from Ceer’s CEO
James DeLuca, CEO of Ceer, emphasized the synergy between Rimac’s engineering prowess and Ceer’s strategic objectives. “Rimac’s global reputation in electric powertrain design aligns seamlessly with our vision,” DeLuca remarked. “Their expertise will be instrumental in our mission to deliver high-end electric vehicles and catalyze the transformation of the automotive sector in Saudi Arabia.” This collaboration is further enhanced by PIF’s significant investment in Rimac’s Project 3 Mobility earlier this year, solidifying a robust partnership aimed at reshaping the region’s automotive landscape.
A Milestone in Manufacturing: Rimac’s Expanding Horizon
The partnership with Ceer marks a significant turning point in Rimac Technology’s journey, evolving from a focus on limited-production high-performance vehicles to large-scale manufacturing for leading global automakers. While Rimac has previously delighted automotive enthusiasts with limited-edition models like the Rimac Nevera, Pininfarina Battista, Aston Martin Valkyrie, and Koenigsegg Regera, the agreement with Ceer reflects a newfound ambition to contribute to mass production within the electric vehicle sector.
Beyond Borders: Collaborating with BMW
In addition to its engagement with Ceer, Rimac Technology has also established a partnership with the illustrious BMW Group to develop and produce battery systems for forthcoming BMW models. This collaboration, combined with other contracts secured with European automakers, reinforces Rimac’s stature as a vital player in the electric vehicle industry, crucial for driving advancements in sustainable transportation.
Looking Ahead: A Vision in Electrification
Mate Rimac, the visionary founder and CEO of Rimac Technology, views the collaboration with Ceer as an essential milestone in the company’s quest for global expansion in electrification. “In 2024, Rimac Technology has announced key partnerships with both BMW and Ceer,” Rimac stated. “These collaborations are set to yield tens of thousands of electric drives and battery systems for some of the world’s most prestigious automotive brands. Our strategic investments in facilities, particularly at the Rimac Campus in Croatia, will ensure these projects operate at full capacity.”
Charting a Course for MENA: Ceer’s Ambitious Vision
Ceer is poised to design, manufacture, and distribute a diverse array of electric vehicles, including sedans and robust SUVs, tailored for customers across Saudi Arabia and the broader MENA region. By establishing itself as the first indigenous EV brand in Saudi Arabia, Ceer is positioned to play a pivotal role in the region’s automotive future, supported by its alliance with Rimac and the backing of a leading global investment firm.
The Road Ahead: Driving Electric Mobility Forward
As Rimac continues to amplify its operations, the collaborations with industry leaders like BMW and Ceer will undoubtedly steer the trajectory of electric mobility in Europe and the Middle East. This pioneering spirit reflects a commitment to innovation, sustainability, and a shared vision for a greener future, paving the way for a new generation of electric vehicles.
